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Privacy Policy


Who is responsible for the processing of my personal data? 

The person responsible for the processing is the company AL RIMA, S.A. («HOTEL PUENTE ROMANO»), a company of Spanish nationality, with registered office in Carretera de Cádiz, (Urbanización Puente Romano, Bulevar Príncipe Alfonso Von Hohenlohe, s/n) km 177, 29605 Marbella, Malaga, and provided with NIF A29048089. 

How can I contact you about Data Protection of HOTEL PUENTE ROMANO? 

You can contact (a) by postal communication to the address indicated in the previous section of this document, or (b) by sending an email to the following address:



For what purpose will HOTEL PUENTE ROMANO use them? 

We will use your personal data for, as appropriate depending on the type of personal data you consent to communicate to us through the prior express ticking of the specific box, what you reasonably expect to obtain from us in that respect or the service and/or product contracted, one or more of the following purposes: 

  • To manage the registration, reservation, cancellation, and payment of your room and other services you may contract (catering, among others). 
  • To manage and offer you during your stay the services related to your reservation, such as cleaning, catering, preferences, special requests, etc., as well as other additional services not included in the reservation that you may wish to enjoy during your stay. 
  • Manage the reservation, requests and cancellation of any other services offered by HOTEL PUENTE ROMANO that, either through our Web or in person, you can hire to enjoy during your stay or as an external customer, such as restaurant reservations, "SPA WELLNES", the "Owner's Club", the Tennis Club, or other services that in the future we can offer you to hire. 
  • To send you, either through traditional means, e-mail and/or other digital means, our promotions, service offers, as well as our newsletter with news of our hotel or of the network HOTEL PUENTE ROMANO and other news that we consider that may be of your interest. 
  • Include you in our employment exchange to send you possible job offers that we understand that may be of interest to you when you provide us with your data through the section "Work with us". 
  • Use your image for promotional purposes in our social media accounts or other platforms that we determine, provided that you have expressly consented to this treatment. 
  • Manage any type of query, complaint, question or need for information that you may need to carry out, through our contact form or inquiries, our corporate email addresses, or our social networks. 
  • Manage incidents of any kind that are reported during your stay and must be addressed. 
  • Ensure your safety within the common areas, both exterior and interior, of the hotel, through video surveillance systems. 
  • Perform statistical analysis and non-invasive market research that allow us to improve our services and technology. 

For how long will HOTEL PUENTE ROMANO keep my data once the purpose for which it treats them has been fulfilled? 

We will use your personal data only for the time necessary to fulfill the purposes described in point 3 above. After that, and provided that you do not exercise your right of deletion, we will keep your personal data, with the required security measures and blocked in a pseudonymized form, for a period of thirty (30) in the case of video surveillance files, one (1) year in the case of the management of your application to work with us, two (2) years in the case of the management of the cleaning services, four (4) years in the case of the management of the cleaning services, four (4) years in the case of the management of the cleaning services and four (4) years in the case of the management of the cleaning services, two (2) years in the case of the management of cleaning services, four (4) years in the contracting of additional services, six (6) years for payment and billing purposes and five (5) years in all other cases, after which we will proceed to delete them from our information processing system. 

Does HOTEL PUENTE ROMANO perform an automated treatment or profiles with my data? 

Yes, we inform you that, in order to carry out the processing(s) for the purpose(s) indicated above, we may rely on automated decisions, including profiling, such as, for example, when it comes to statistical analysis or market research that allow us to improve our services and technology. 

In any case, in order to ensure that the processing of your personal data is carried out with the appropriate guarantees, in these cases, we will limit ourselves to use, exclusively, those specific and essential data for the elaboration of the profile and, in no case, all those that, thanks to your consent or any other legitimate basis, we may have. 

We also inform you that such processing based on automated processing will not, under any circumstances, involve any harm to you, nor the disclosure, exposure, alteration or manipulation of your personal data, and that its main consequences will be the sending of personalized e-mails according to the circumstances and needs for which you have given us your consent or there is a legitimate interest according to point 3 above. 

What technical and/or organizational security measures does HOTEL PUENTE ROMANO apply to the processing of my personal data? 

HOTEL PUENTE ROMANO has adopted the necessary technical and organizational measures to guarantee the security of the personal data treated and to avoid its alteration, loss, treatment or unauthorized access, taking into account the state of the technology, the nature of the stored data and the risks to which they are exposed, whether they come from human action or from the physical or natural environment. Specifically, measures have been adopted to achieve the basic security objectives, such as confidentiality (understood as the limitation of access to information by unauthorized persons), integrity (understood as the maintenance of reliable and quality information) and availability (understood as the guarantee of access to the information system by the request of an authorized user). 



Why is HOTEL PUENTE ROMANO treating my data? 

In the event that we process your data to manage the provision of those services directly or indirectly related to your reservation or those additional services that we can offer you and that you have contracted through our web platform or in person, we will rely on the execution of the contract that we had with you as the enabling title. 

Likewise, for the processing of data for the purpose of ensuring your security (video surveillance), the enabling title will be the legitimate interest. 

In the other cases specified in point 3 above only, thanks to the express consent that you give us by accepting this privacy policy through the button or box in each case. 

Am I obliged to authorise the processing of my data? 

As long as you wish to contact us or hire our services, in order for us to carry out the purposes described above, it is necessary that we process your personal data. Consequently, your refusal to provide them will make it impossible for us to contact you, manage the contracting of booking services and other similar services during your stay, as well as other additional services that you may contract. 



To whom can HOTEL PUENTE ROMANO communicate and/or assign my data? 

We will not disclose your personal information to anyone, unless we are required to do so by law or you have expressly authorized us to do so in advance. 

Will my data be transferred to third countries? 

We will not transfer your personal data to third parties located in countries outside the European Union, except in the case that, in order to fulfill the purposes set out in section 3, we need to communicate them to the offices of the network HOTEL PUENTE ROMANO or to other suppliers located in third countries for which there may not be a decision of adequacy of the Commission regarding the level of protection conferred by its regulations on the protection of personal data, however we will always ensure that, in these cases, appropriate safeguards are implemented. 

What happens to the links of external service providers on the website of HOTEL PUENTE ROMANO? 

The Web could contain links to other websites and other platforms that may be of interest to users. HOTEL PUENTE ROMANO assumes no responsibility for these links, without being able to give any guarantee in compliance with appropriate privacy policies, so the user accesses under its sole responsibility to the content of those websites, under the conditions of use that are set in the same and knowing that the treatment of their data will be governed by the policies governing the linked websites. 

Our Privacy Policy does not apply to, and we are not responsible for, the privacy, information or other practices provided by third parties, including any third parties that may be displayed in search results and web pages accessed from this website. The inclusion of a link on this website does not imply endorsement of the linked website by us or our affiliates. 



What rights do I have over the personal data I have provided to HOTEL PUENTE ROMANO? 

We remind you that, at any time, you may exercise the following rights over your personal data: 

a) Access. You have the right to access your information to know what personal data in particular we are processing. 

b) Rectification. In certain circumstances, you have the right to rectify inaccurate personal data that we are processing. 

c) Deletion. In certain circumstances, you have the right to request the deletion of personal data that you no longer wish us to process. 

d) Opposition. In certain circumstances, and for reasons related to your particular situation, you have the right to object to our processing of your personal information, in which case we will keep it blocked for the period described in point 4 above. 

e) Limitation of processing. In certain circumstances, you have the right to request the limitation of the processing of your data to those specific purposes you wish. 

f) Portability. In certain circumstances, you have the right to receive the personal data you have provided us with, in a structured, commonly used and machine-readable format, and to have it transferred to a data controller other than HOTEL PUENTE ROMANO. 

In order to exercise any of them, you will have to send a written communication to HOTEL PUENTE ROMANO, enclosing a copy of your ID card/passport. You can send such communication (a) by mail to the address indicated in the first paragraph of this document, or (b) by sending an email to the following address: 

Do I have the right to withdraw my consent to the processing of my data? 

Yes, you may withdraw your consent at any time without affecting the lawfulness of the processing. To do so, you will only have to send a communication following either of the two methods described in the previous section. 

What if I do not agree with the treatment that HOTEL PUENTE ROMANO has made of my data? Can I complain to someone? 

If you are not satisfied or consider that we have not treated your personal data in accordance with the regulations, you can contact us through the e-mail address You can also file a complaint with the Spanish Data Protection Agency (