Privacy Policy

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Who is responsible for the processing of my personal data?

The person responsible for the processing is the company AL RIMA, S.A. («HOTEL PUENTE ROMANO»), a company of Spanish nationality, with registered office in Carretera de Cádiz, (Urbanización Puente Romano, Bulevar Príncipe Alfonso Von Hohenlohe, s/n) km 177, 29605 Marbella, Malaga, and provided with NIF A29048089.

How can I contact you about Data Protection of HOTEL PUENTE ROMANO?

You can contact (a) by postal communication to the address indicated in the previous section of this document, or (b) by sending an email to the following address:



For what purpose will HOTEL PUENTE ROMANO use them?

We will use your personal data to, as appropriate depending on the type of personal data you consent to communicate to us through the prior express marking of the specific box, of what you reasonably expect from us in that respect or from the service and/or product contracted, one or more of the following purposes:

  1. Manage the registration, booking, cancellation, and payment of your room and other services you can hire (catering, among others).
  2. Manage and offer during your stay the services related to your reservation, such as cleaning, hospitality, preferences, special requests, etc., as well as other additional services not included in the reservation that, during your stay, you want to enjoy.
  3. Manage the booking, requests and cancellation of any other services offered by HOTEL PUENTE ROMANO that, either through our website or in person, you can hire to enjoy during your stay or as an external customer, such as reservations in restaurants ,"SPA WELLNES", the "Owner’s Club", the Tennis Club, or other services that in the future we can offer you hire.
  4. Send you, either through traditional means, email and/or other digital means, our promotions, service offers, as well as our newlsletter with news from our hotel or the HOTEL PUENTE ROMANO network and other news that we consider may be of interest to you.
  5. Include you in our job exchange to send you possible job offers that we understand may be of interest when you provide us your data through the section "Work with us".
  6. Use your image for promotional purposes on our social media accounts or other platforms that we determine, provided that you have expressly consented to this treatment.
  7. To manage any type of query, complaint, question or need of information that may need to carry out, through our contact form or queries, our corporate email addresses, or our social networks.
  8. To manage incidents of any kind that within your stay were reported and must be attended to.
  9. Ensure your safety within the common areas, both exterior and interior, of the hotel, through video surveillance systems.
  10. Carry out statistical analysis and non-invasive market studies that allow us to improve our services and technology.


For how long will HOTEL PUENTE ROMANO keep my data once the purpose for which it treats them has been fulfilled?

We will only use your personal data for as long as is necessary to fulfil the purposes described in point 3 above. After this, and provided that you do not first exercise your right of deletion, we will keep your personal data, with the mandatory security measures and blocked pseudonymized, for a period of thirty (30) in the case of video surveillance files, a (1) year in the case of management of your application to work with us, two (2) years in the case of management of cleaning services, four (4) years in the contracting of additional services, six years (6) for payment and billing purposes and five (5) years in all other cases, after which we will remove them from our information processing system.


Does HOTEL PUENTE ROMANO perform an automated treatment or profiles with my data?

Yes, we inform you that, to perform the/processing/s for the/s purposes/is indicated above/s, we will be able to rely on automated decisions, including profiling, such as statistical analysis or market research to improve our services and technology.

In any case, in order for the processing of your personal data to be carried out with the appropriate guarantees, in these cases, we will limit ourselves to using, exclusively, those specific and essential data for the preparation of the profile and, in any case, all those that, thanks to their consent or any other legitimate basis, we made available.

We also inform you that such processing based on automated processing will not, in any case, cause you any harm, nor the disclosure, exposure, alteration or manipulation of your personal data, and that its main consequences will be the transmission of personalised e-mails according to the circumstances and needs for which we have been granted consent or for which there is a legitimate interest under point 3 above.


What technical and/or organizational security measures does HOTEL PUENTE ROMANO apply to the processing of my personal data?

HOTEL PUENTE ROMANO has adopted the necessary technical and organisational measures to guarantee the security of the personal data processed and to prevent its alteration, loss, processing or unauthorised access, taking into account the state of technology, the nature of the data stored and the risks to which they are exposed, whether arising from human action or from the physical or natural environment. In particular, measures have been taken to achieve basic security objectives, such as confidentiality (understood as the limitation of access to information by unauthorized persons), integrity (understood as the maintenance of reliable and quality information) and availability (understood as the guarantee of access to the information system by the request of an authorized user).



Why is HOTEL PUENTE ROMANO treating my data?

In the event that we process your data to manage the provision of those services directly or indirectly related to your booking or those additional services that we may offer you and that you have contracted through our web platform or in person, we will rely on the performance of the contract that we kept with you as an enabling title.

Also, for the processing of data in order to ensure its security (video surveillance) the enabling title will be the legitimate interest.

In the other cases specified in point 3 above only, thanks to the express consent that you grant us by accepting this privacy policy through the corresponding button or box in each case.


Am I obliged to authorise the processing of my data?

As long as you wish to contact us or contract our services, so that we can carry out the purposes described above, it is necessary that we process your personal data. Consequently, your refusal to provide them to us will result in the impossibility of us contacting you, managing the hiring of booking services and other similar during your stay, as well as other additional services that you may hire.




To whom can HOTEL PUENTE ROMANO communicate and/or assign my data?

We will not transfer your personal data to anyone, unless we are bound by law or you have expressly authorized it in advance.


Will my data be transferred to third countries?

We will not transfer your personal data to third parties located in countries outside the European Union, except in the event that, in order to fulfil the purposes set out in section 3, we should inform the offices of the HOTEL PUENTE ROMANO network or other suppliers located in third countries where there might not be a Commission adequacy decision on the level of protection conferred by its data protection rules personal, However, we will always ensure that appropriate safeguards are put in place in such cases.


What happens to the links of external service providers on the website of HOTEL PUENTE ROMANO?

The Website may contain links to other websites and other platforms that may be of interest to users. HOTEL PUENTE ROMANO does not assume any responsibility for these links, without it being possible to give any guarantee in the fulfillment of adequate privacy policies, for what the user accesses under its exclusive responsibility the content of the aforementioned web pages, under the conditions of use set out therein and knowing that the processing of your data will be governed by the policies that govern the referred linked websites.

Our Privacy Policy does not apply, and we are not responsible for the privacy, information or other practices provided by third parties, including any third parties that may be displayed in the search results and the websites accessed from this website. The inclusion of a link on this website does not imply endorsement of the linked website by us or our affiliates.



What rights do I have over the personal data I have provided to HOTEL PUENTE ROMANO?

We remind you that, at all times, you can exercise the following rights over your personal data:

a) Access. You have the right to access your information to know which personal data we are specifically processing.

b) Rectification. In certain circumstances, you have the right to rectify inaccurate personal data that we are processing.

c) Deletion. In certain circumstances, you have the right to request the deletion of personal data that you do not want us to continue processing.

d) Opposition. In certain circumstances, and for reasons related to your particular situation, you have the right to object to us processing your personal data, in which case we will keep you blocked for the period described in point 4 above.

e) Limitation of treatment. In certain circumstances, you have the right to request the limitation of the processing of your data to those specific purposes you wish.

f) Portability. In certain circumstances, you have the right to receive any personal data that you have provided to us, in a structured format, commonly used and machine-readable, and to be transmitted to another data controller other than HOTEL PUENTE ROMANO.

To exercise any of them you must proceed to send a written communication to HOTEL PUENTE ROMANO in which you attach a copy of your ID/passport. You can send such communication (a) by mail to the address indicated in the first section of this document, or (b) by sending an email to the following address:


Do I have the right to withdraw my consent to the processing of my data?

Yes, at any time, you can withdraw your consent without affecting the lawfulness of the processing. To do this, you will only need to submit a communication using either of the two methods described in the previous section.


What if I do not agree with the treatment that HOTEL PUENTE ROMANO has made of my data? Can I complain to someone?

If you do not agree or consider that we have not processed your personal data in accordance with the regulations, you can contact through the e-mail address You can also file a complaint with the Spanish Data Protection Agency (